2 May, 2017
Off-page – website ranking:
Off-page SEO refers to techniques that can be used to improve the position of website in search engine results page. It is the activity where you can perform outside the boundaries of a website. Here are the off-page techniques for website ranking.
- Link building
- Social media marketing
- Social bookmarking
Link building: A website that is high quality and useful can have links or references. For increasing link count, the most popular ways are blog directories, forum signatures, comment link, article directories.
Social media marketing: It is important to mention Facebook likes, tweets, pins etc. Social media is a part of off page seo; it is a form of link building, all the links getting from social media sites are no follow links.
Social bookmarking: It is not as popular but it is a good way for getting traffic to your website. You can find websites like reddit.com, stumbleupon.com and delicious.com to promote your content.
Off-page optimisation includes getting back links to your page from the authority sites. Off-page optimisation could not be visible in the webpage but it does the background work for a better search results. The most important thing to be known in Offpage techniques for website ranking is promoting content.
Promote your content via social channels. Make sure to promote your content through social media channels. Use multiple platforms to engage your audience.
Facebook: Facebook is the social platforms with maximum number of active users are present. Especially interesting topics with pictures get more attention in the form of likes or shares.
Twitter: You can share content in the form of article, video or image in twitter. If the content is of good quality, then it goes viral and thus increases traffic
Google+: It has become very important to share any content on Google+ which can help in a better search engine ranking.
Blogging is one of the best ways to promote website online. It also helps search engines to crawl your site which can help you rank higher in search engine results page.
Link exchange is a way to create backlinks and increase search engine ranking. Exchange links with service related websites that can increase your link popularity.
Cross Linking is the process of linking between two sites. Link to internal pages within your site wherever necessary. This increases your internal link popularity.
Directory Submission: The sort of submissions is an important part of techniques used in SEO for any website or blog. Submit your websites to the top most directories like DMOZ, Yahoo Directory, and Zoominfo etc.
Video Promotions: Like sharing a photo, you can also share/publish a video of product or product reviews and make them public in Youtube, Metacafe etc.
Infographics Submission: Infographics are getting popular on the internet. Submit your infographic submission websites and get links to your webpage or blog.
Press Release Promotion: If you are business/service provider then go for Press Release promotion. This will help your site publish in Google News.
Document Sharing: Share your website documents like business documents, information brochures and slides in Google Docs, Slide Share etc. This will help you brand your website.
Off-page SEO factors are as important as onpage SEO factors. To have a successful optimisation both should be done.
Focus keyword: Off-page techniques for website ranking.
Description: To have a successful off-page optimization, few off-page techniques for website ranking are described in this article.