10 May, 2017

Facebook algorithm

Facebook Algorithm is the exclusive feature from facebook compare to other Social Media platforms. Mainly people are interested to see what is happening in their News Feeds.  Facebook algorithm main motive to show what people really are interested. Viewers see content that’s relevant to their Interest they’re more likely to be engage with News Feed including some Stories from persons and business.

fb news feed digital marketing jobs hub

The Facebook Algorithm is different from twitter. It shows what you see in your Newsfeed is determined by an algorithm that changing the orders things based on what Facebook thinks you want to view.

Facebook’s algorithm works mainly to deliver  right content to right people at the right time. User acess15,000 messages per day but able to see only 300 messages per day.Basically, this is how Facebook offers newsfeed algorithm for individual users.

Until 2011, this ranking system was referred to as EdgeRank.
Facebook’s original News Feed ranking system was supported 3 elements:

fb algorithm digital marketing jobs

  1. Affinity: what’s the connection between the user and therefore the content or its source?
  2. Weight: Form of action was taken on the content? example like, comment and  shares.
  3. Time Decay: what’s this date of the content? At Date was it published?

Ue=affinity score between viewing user and edge creator.

We=Weight age for the action comment, like, share.

de=Time decay factor based on how long ago the edge is created.

Controlling Your News Feed:

Facebook also provides tools for direct News Feed what you do and don’t want to see.

  • Hide a post by selecting this option we can hide unnecessary post.
  • Unfollowa author.
  • Save post we dont have time to view this post then save and watch it later .
  • Turn on notifications, if you want to see a post select this option.

Facebook’s core News Feed values:

  • Authentic communication
  • You control your experience
  • Friends and family come first
  • Your feed should inform
  • A platform for all ideas
  • Your feed should entertain.

Some Tips you can do to ensure your post seen and reach its maximum Level on Facebook News Feed algorithm.

facebook-news-feed-digital marketing jobs hub

Use High quality and Visually appealing images to grab the attention and focus of viewers.

Don’t go for Self Promotion Never Use LIKE or SHARE it give less traffic. Promoting the post with powerful phrases.

Always play a good strategic plan to reply a comment lately. Take some time for commenting that post having lot of engagement. Life span of the post will increase. Try this simple tactic make it lot of difference.

Decide the frequency of your post. Excess postings it lose the interest of your stakeholders. Based on followers you should estimate the post per day, maintain 50% of the fever post. It creates more interest to audience.

It is  essential feature for facebook. By introducing this newsfeed facebook avoid boring to audience and engage the users with the facebook. Day to Day facebook changes their features according to user’s interest. Finding different ways to Satisfy the users and creating more interest. Facebook is the top player in Social media. No one grab the share of facebook.


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