Digital Marketing is a booming career option today. With striking features like instant response, flexibility, convenience. Today, “Digital Marketing” and “Marketing” become synonymous. Everything you need to know about the future of digital marketing is explained in this article

.growth in digital marketing

Digital Marketing Industry is at the top right now and will continue to grow. Let’s take a minute to think about how our behavior, how we communicate has changed in the past 5 years, a few years ago, people were doubtful to buy online, we never thought we would buy Grocery products, furniture online, but now we book even our  movie tickets online,so everything is online and in mobile.

The world goes Digital and by the year 2020, all companies around the world including India will have an online presence and therefore create a lot of career opportunities. It is a progressive field. With technology everyday development, you need to develop your digital marketing skills so that your career keeps growing.

While all other industries are struggling with a growth rate of 5 to 10 %, digital media industry is booming high with 40% growth rate. But the most remarkable point is that this growth rate is not going to be stable in the coming years.

Following are the most demanded skills to learn in Digital marketing by 2020:

Content Marketing: Content is the king and basis for all your marketing. Nearly 50% of companies have a content strategy.

Social Media Marketing: Social media budgets will be doubled in the next 5 years. The penetration of the Internet is gaining more and more results. Nearly a one -third of the population currently uses some type of social media platform.

Search engine optimization: 33% of the traffic from Google’s organic search results goes to the first item listed. So knowing the search engine optimization strategies will give you a cutting edge in the digital marketing industry.

Digital Marketing Benefits:

Be an entrepreneur, business owner or marketer, Digital marketing is able to analyses in

  • Real time results
  • Cost effective
  • Simple and easy to measure
  • Planning and execution is quick
  • Easier to make changes
  • Give a chance to share content
  • Helps you compete with large companies
  • Prepares you for Internet of things
  • Test and fail fast
  • Target option- Remarking
  • Educate and Build trust
  • Build Relationship
  • Research



  • The scope of Digital Marketing will grow up in 2020 also. But the people will be more engaging with mobile devices approx. 67% via social media. Agencies will more focus on social, display and videos.

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