15 May, 2017
Boutique 1 Group LLC is looking for the Digital marketing manager to improve and develop their online business.
- Should be delivering the digital marketing strategy for Boutique 1 across all online channels.
- Must be managing the Digital Marketing Executive and lead all digital marketing channels including SEO, PPC, Affiliate marketing.
- Also manage Display & Programmatic Media as well as Email and CRM.
- Building relationships internally, managing external stakeholders and agencies working within a fast paced environment.
- Work closely with PPC/SEO agency to successfully implement and execute campaigns and their optimisations.
- Develop strategies to grow young accounts, traffic, enhance conversion and drive revenue.
- Develop and grow the affiliate channel.
- Deliver an Email and CRM strategy focusing on the Omni channel experience.
- Manage all automated email marketing journeys, and the email content calendar.
- Work with the digital team to develop and implement a roadmap of site improvements.
- Responsibility for planning and budgetary control of all digital marketing; formulating business cases and measuring ROI.
- Contribute to the social media strategy growing the fan base and engagement metrics.
- Track, measure, report and analyse all digital initiatives.
- Understand and communicate SEM industry best practices and present new advancements and recommendations.
- Highlight commercial opportunities across all digital channels
- Strong digital marketing experience with a professional background in e-commerce fashion/luxury industry.
- Highly analytical and numerical with meticulous attention to detail
- Sound knowledge of Google Adwords and Analytics with experience of managing performance agencies.
- Budget management experience, delivering campaigns and projects within budgets, timeframes and meeting KPIs.
- Excellent communication skills, demonstrate flexibility, initiative and self-motivation
Industry:Apparel & Fashion
Boutique 1 Group LLC
Boutique 1 is the ultimate fashion and lifestyle destination in the Middle East, housing some of the world’s most coveted designers from around the globe. The Boutique 1 brand is renowned for personalised service, exclusivity & luxury, and also for its pioneering spirit.
Launched in 2003 as the UAE’s first high fashion multi-brand concept, Boutique 1 now has four stores across UAE , Beirut and London. As well as the multi brand stores we also have franchise agreements with Missoni, Monica Vinader, Paul & Joe, Furla, Isabel Marant.