Search engine optimization is the term used to describe a set of processes that aim in optimizing a website for search engines. SEO is important not only for getting high quality visitors from search, but it’s also a way to improve the user-friendliness of your website and increase its credibility
What is Off Page SEO?
Off page SEO refers to techniques that can be used to improve the position of a web site in the search engine results page (SERPs). Many people associate Off-page SEO with link building but it is not only that. In general, off Page SEO has to do with promotion methods – beyond website design –for the purpose of ranking a website higher in the search results.
Search engines have been trying for decades to find a way to return the best results to the searcher. A web site that is high quality and useful is more likely to have references (links) from other websites; it is more likely to have mentions on social media (Facebook likes, tweets, Pins, +1’s etc.) and it is more likely to be bookmarked and shared among communities of like-minded users.A successful off-site SEO strategy will generate the following benefits to website owners.
Off page SEO techniques:
Guest blogging is a method used by bloggers to increase blog traffic where bloggers write posts to be published on other bloggers’ blogs. Guest blogging can work in one of two ways:
- You write a post to appear on another person’s blog.
- Another person writes a post to appear on your blog.
Beware that many websites use guest blogging as a way to build links to their website.Reason for having a guest post published is to insert links back to another website, this is frowned upon by search engines.
Why You Should Be a Guest Blogger:
Be sure to include why you should be a guest blogger. Add a few links to posts you have published elsewhere including your own blog. Preferably go with posts that have a good bit of social engagement so the blog owner will see your potential value with their audience.
Blog directory submission is the process of listing your site to various directories or databases under the correct category or sub category. Be sure to submit your site under the most appropriate category to take the full advantage of blog directory submission. Check this directory submission process:
What is the Use of Directory Submission in SEO?
Blog directories make your blog visible beyond the realms of your own blogging circle. Here are some of the benefits of joining blog directories that make the process do lucrative.
Get quality and safe backlinks:
Most blog directories are manually supervised for any wrong submissions. Hence, these sites are spam free and are a potential source of building SEO friendly backlinks. Some blog directories also provide dofollow backlinks. Imagine what benefit can getting the 10 dofollow backlinks from 10 submissions have on your blogs ranking in the SERPs.
Getting massive exposure:
Let’s face it. Your audience is the key to your blog’s existence. You have your own set of audience from a particular demographic region. How about crossing those limits and getting seen by an even larger audience.Blog directories display your site for every related search query on their database. That means more chances of getting noticed by audiences that would otherwise have no idea on your blog.
Chances of getting review requests or paid post opportunities:
Some web directories are so active and because these directories are popular and usually have quality blog submissions these are the best (and easiest) places for businesses to look for paid review postings.Since you are a member of these directories your website is visible to these brands. The chances are higher you get business opportunities from them like sponsored reviews or banner advertisements on your blog.
Increase in blog’s overall earnings:
Considering the above facts, we can say that submitting your blog to directories can help you in getting review requests. Moreover, they increase chances of your blog getting discovered so you have an increased audience base.An increase in audience is directly proportional to increase in earnings through any monetization method you have set up on your blog.
How to do Directory Submission for SEO?
Now that we know what blog directories are and how they can help us in blogging, not signing up would be a mistake. So here are some simple steps to get your site submitted to various blog directories and make backlinks.
Step:1 Some pre-submission work.
Before submitting your site here is a simple task to perform. This will actually help in easy submission without much hassle.
- Create a notepad file and save the following there.
- Your blog URL,
- Your blog’s RSS feed URL,
- Your social profile links.
- And a brief excerpt describing your site (some directories need this.)
Step: 2 Find some awesome and huge lists of blog directories.
Step: 3 Choose the blog directories based on your choices, like number of blogs associated, PR of the site (if you are solely considering backlinks), alexa rank, domain authority, no. of indexed pages in Google etc.
Step: 4 Suppose you choose a directory named www.xyz.com
Step: 5 choose a relevant category for your submission.
Step: 6 dig deeper to choose a preferable sub-category.
Step: 7 choose the category/sub-category that fits your blog’s niche accurately.
Step: 8 Once you found the appropriate sub category click on submit your site on the top right of the page.
Step: 9 Fill on the details from the notepad file you just created.
It’s a simple activities we actually do in SEO, It also Called Off-Page activities and We Named it Profile Creation, We do create profile either for client website or a person.
Steps for creating Profile:
- Sign Up with Facebook or Google, if you don’t have these two, then You can sign Up with Email Account.
- Enter the Information about your company or yourself and get a backlink after entering the URL of the Website.
- Upload the Images.
- Your Profile Link is ready to share with anyone.
Social media is part off-site SEO’ and if you think about it, it’s also a form of link building. It should be noted that almost all of the links you get from social media sites are “no follow” but this does not mean that they do not have any value .Social Media mentions are gaining ground as ranking factors and proper configuration
Social bookmarking is not as popular as it used to be in the past but it is still a good way to get traffic to your website. Depending on your niche you can find web sites like reddit.com, stumbleupon.com, scoop.it and delicious.com (to name a few) to promote your content.
Off pages technique are added weightage to promotion for website in best possible ways.