16 October, 2018
Digital Marketing Jobs in Bangalore in Luxire for the position of Senior Copywriter
Work domains – Creative writing, copywriting, brand content, product content, digital content writing, video scripting, campaign visualization, social media content, etc.
- Ideate and write original copy and content for e-commerce, websites, newsletters, emailers, brochures, and banners.
- Copywriting support for other marketing tactics such as branded collateral, direct mail, promotional materials, events, press releases, packaging, etc.
- Adapting brand tone of voice across all consumer-facing communications
- Planning a weekly and monthly content calendar for Luxire.com homepage, category pages, landing pages and both organic and paid social posts
- Manage the creation and development of writing compelling and meaningful product descriptions in accordance with Luxire.com tone and brand guidelines
- Relate – Styled With- items on website
- Presenting concepts and recommendations to larger marketing team
- Review all copy to ensure consistency in style, tone, and quality of work.
- Research additional product information whenever necessary.
- Stay up-to-date on brand messaging, style guidelines, product updates, and industry news.
- Effectively manage workflow and team assignments, from initial direction to team members through execution, ensuring all schedules are met and on time.
- Effectively communicate with design, marketing and merchandising teams – written and verbal – to ensure all stay informed.
- Overseeing campaigns through the production stage to completion
- Manage multiple projects, with the ability to switch from one to the other seamlessly
- Liaising production companies, photographer, designers and printers
- Maintains Luxire.com content guidelines and style guides
- Managing the KPIs:
- Improvement in campaign performance (organic + paid): primarily engagement rate, click-thru rate, cost-per-click and conversion rate
- Increase in awareness and effective reach
- Number of campaigns and content deployed
- Bachelor s degree in Journalism, Creative Writing, Advertising, or related field and 4 years experience in copywriting
- 2-4 years experience copywriting for online brand initiatives or in an online creative or related digital field or in a retail environment
- 2-4 years experience writing about fashion and clothing or working for or with creative agencies
Seniority Level: Associate
- Marketing and Advertising
- Online Media
- Public Relations
Luxire.com makes some of the best clothing items and accessories in the world. We strive to be the preferred destination for the style conscious male. Affordable luxury has remained the mantra for Luxire since its inception.
Founded by Ashish Arya in 2011, Luxire is now regarded as the best option for men who want the best fitting clothes and know what they want. Started as a shirt maker, Luxire now makes the complete spectrum of mens clothing & accessories, including coats, jackets, shoes, bags and much more.
Luxire has customers in 53 countries worldwide with US and Europe being 80% of its primary market.
Address: 3rd Cross,